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The Conflict Between Antigone And Creon - 1327 Words

Antigone is a play that was written in ancient Greece by the playwright Sophocles. It is the third play in a trilogy of tragedies about the city-state of Thebes, revolving around Oedipus Rex. Antigone starts the day after a civil war fought between the two sons of Oedipus Rex after his death. The civil war ended in death for both brothers, so their uncle, Creon, assumed the role of King of Thebes. The main conflict of the play begins when Creon gives one brother, Eteocles, a burial with honors, but passes a law forbidding a burial for the other brother, Polyneices with the penalty of death. One of the sisters of Eteocles and Polyneices, Antigone disagrees with this law, and decides to bury Polyneices, resulting in Creon sentencing Antigone to death. A conflict emerges between Antigone and Creon, who appear to be opposites. However, despite Antigone and Creon’s different stances on law, they are ultimately more similar than different because of their shared value of loyalty and their shared characteristic, hubris. The main difference between Antigone and Creon is their different stances on law. Antigone values moral and religious laws while Creon, values the laws of the state. In Scene II, Antigone is asked why she broke the law to bury her brother. She says, â€Å"It was not God’s proclamation. That final justice that rules the world below makes no such laws†¦ [the laws of God] are not merely now, they were and shall be operative forever beyond man utterly.† Antigone’s disregardShow MoreRelatedThe Conflict Between Antigone And Creon1353 Words   |  6 PagesSophocles’ play Antigone told the story of a young woman, Antigone, who was willing to violate the law for her family. In the play, Antigone’s brothers, Eteocles and Polynices, killed each other in battle. Creon, King of Thebes, buried Eteocles’ body because he fought in defense of Thebes; however, Creon issued a decree forbidding the burial or mourning of Polynices, because he had fought ag ainst Thebes. While this play’s central plot told the story of a conflict between Antigone and Creon, due to hisRead MoreThe Conflict Between Antigone And Creon836 Words   |  4 PagesIn Sophocles’ tragedy, Antigone, Sophocles follows Aristotle’s definition of tragedy which is constructed in six parts: plot, character, diction, thought, spectacle, and song. Although these six parts are used to produce a successful tragedy, thought is especially important in Antigone because it encapsulates the plot of the play. The thought, or the theme, is revealed in the dialogue from the Prologue to the Second Episode. As a result, Antigone’s and Creon’s dialogue exhibits two interrelated themes:Read MoreThe Major Conflict Is Between Creon And Hero Antigone1074 Words   |  5 Pages The major conflict is between Creon and hero Antigone. The conflict was over the decision to determine which principles were most valuable. This story depicts the conflic t of whether the law of the gods or the law of the city is the proper way to go. However, one would argue that we have the power to make choices that will affect not only our lives, but the lives of other people. In our everyday life we’re always faced with situations like Antigone that causes us to make wise sound choicesRead More Conformity and Rebellion in Antigone Essay769 Words   |  4 PagesWould you rather not have conflicts in your life? Antigone is a play, based upon conflicts between the characters. Antigone is the sister of Polynices, who is dead. Polynices is considered a traitor to Creon and he doesn’t bury those who are against him. As conflicts occur, Antigone, Creon, and the Chorus argue on whether to have Polynices buried or not. Conflicts are a necessary part of life because of the changes that we run in to. It is appropriate to rebel and create conflict when we believe in doingRead MoreEssay on Moral Conflict in Antigone1349 Words   |  6 Page sThe major moral conflict in Antigone by Sophocles is the conflict over which value is most fundamental. The play presents the moral conflict over whether the gods law or the citys law is more powerful. This seems to be the most prominent theme. The conflict arises mainly between the tragic heroes Antigone and her uncle-in-law Creon, King of Thebes. The city of Thebes had been through a war in which Antigone and her sister Ismene have lost both of their brothers to it, Eteocles and PolyneicesRead MoreThe Punishment For Overstepping Creon s Authority Essay1235 Words   |  5 Pagesmore sinister. In Sophocles’ â€Å"Antigone† there is a clear gender conflict that forms between the protagonist Antigone and the antagonist Creon. Antigone’s determination to give her brother a just burial inspired the people of Thebes, but enraged Creon. Although Antigone does not obsess over the gender struggle as much as Creon, there is no disputing that the gender roles of Anc ient Greece fueled the central conflict of the drama. The clash between Antigone and Creon was symbolic towards the subjugationRead MoreBiography of Sophocles Essay1496 Words   |  6 Pageslifetime, Sophocles composed more than one hundred plays, of which seven complete tragedies and fragments of eighty or ninety others are preserved. Of the complete works available, Antigone, Oedipus Tryannus (Oedipus Rex), and Oedipus at Colonus are widely considered to be masterpieces (Terrell 2). 2. Summary: Antigone is a play which embodies many values held dear to the ancient Greeks: morality, pride, selfless love, the power of the Gods, and similar issues which are timelessly inherent withinRead MoreConflict In Sophocless Antigone1507 Words   |  7 Pagesto the conflict in Antigone since my friends and I thought our decisions were the right things to do at the moment and did not think of the consequences. In the play Antigone, written by Sophocles, Antigone, Creon, and the gods were all to blame for all the issues that occurred in Thebes. The writing, Antigone, is about the struggle between knowing what is right and wrong when two laws contradict one another. The story takes place in a city-state, Thebes, in Ancient Greece. The main conflict in theRead MoreThe Conflict Of Sophocles Antigone1500 Words   |  6 PagesSophocles’ Antigone centers around a familial feud that develops between Antigone and Creon when Antigone decides to bury her brother and Creon’s niece, P olyneices. While Antigone believes that it is her religious and familial duty to bury her brother, Creon objects, citing the Theban civil war which took place right before the events of the play. Adhering to Greek literary tradition, Sophocles ultimately seeks not just to entertain the audience but also to teach a moral lesson, in this case aboutRead MoreAntigone : Human Law Vs. Divine Law1418 Words   |  6 PagesLauren Wolfson Professor Neil Scharnick THR 3270 History of Classical Theatre 30 November 2016 Antigone: Human Law vs. Divine Law The most prominent theme in â€Å"Antigone† by Sophocles is the conflict of divine law vs. human law; it is the driving force behind the entire play. It is an issue of which law is the right law, and if Creon s and Antigone s acts were justifiable. It is also a question of what motivates them both to act as they do and if they were predestined to their fates due

Nova Scotia Ethic Assignment Free Essays

string(28) " shares in Great West Life\." Being short means that the firms sell more shares than are available in the new issue and the rim has some fire power in the after-market, meaning more liquidity. Mr.. We will write a custom essay sample on Nova Scotia Ethic Assignment or any similar topic only for you Order Now Berry was earning millions of dollars for the bank in 2004, it was seeking outside legal opinions on the ramifications of renegotiating his contract to stop paying him so much. Cumming is willing to testify that senior executives at Scotia had divulged the bank’s desire to catch Berry in â€Å"something like a securities violation so Scotia could use it against him,† to either severely reduce his compensation package or fire him. The bank claimed that Berry had hidden his behavior and that his education and training was such that e should have known his â€Å"misconduct breached fundamental terms of his employment with Scotia, and was just cause for his termination. † Colon (berry’s lawyer) cited the passage in COMIC that exempts the distribution of any previously uninsured securities from being entered on the exchange. Williams responded by saying, â€Å"The advice we received from counsel-?†. Scotia lawyer interrupted, preventing Williams from finishing her sentence, explaining that what she was about to say was protected by solicitor-client privilege. But the fact that Williams, herself a lawyer, had sought a legal opinion on Berry’s reads begged a crucial question: if the head of compliance didn’t know whether or not what Berry was doing was improper, how could they expect him to understand? An industry that’s almost entirely self-regulated, Berry’s case raises questions about how this monitoring is carried out. The history of Citibank and David Berry The Bank of Nova Scotia, commonly referred to as Citibank, welcomed its first customers in Halifax, Nova Scotia in 1832. Citibank continued to expand its branches across Canada, into the U. S. ND overseas from the 1 9th century and onwards. In 1 999, Citibank’s Corporate Banking business and Scotia Capital Markets were integrated to form Scotia Capital. Citibank now serves to some 21 million customers in more than 55 countries across the world. One of the main factors for the growth and success of Citibank is that it fosters a committed team that l ives their shared values and works together to provide customers with expert advice, insights and financial solutions . Citibank clearly puts great emphasis on hiring the best candidates suitable for their jobs. One individual who stood out the most was David Berry. Berry first worked at Ernst Young after finding out that the firm loud pay for his MBA tuition if he committed to work for them for a few years. He had left Ernst Young after receiving his MBA and chartered accountant license to join Scotia Capital in 1995. Berry Was presented the opportunity to work at Citibank through his father’s friend, Gordon Cheeseburger, who was the chairman of Scotia Capital Markets at the time. Berry started out as a research associate and had later moved to the Sales and Trading department In the span of two years, he made his way up the ladder to eventually dominate Scotia Capital’s preferred desk. Berry became a to commodity as other banks wanted him to leave Citibank and join them, which led to Citibank offering Berry a direct-driven deal in which he kept a certain percentage of the profits he made for the bank. He was the only trader who received a direct-drive deal as all the other traders were compensated on an annual bonus. This direct-drive deal percentage was increased a few times as Citibank aimed to keep Berry at the bank. In 2003, it was stated that he had earned $15 million for himself , earning almost double of the CEO of Citibank. Through his performance he developed any privileges, and his domination of the industry made Berry extremely powerful. Shortly after his rise to success, he was dismissed from Citibank then known as Scotia Capital. What is the ethical case here? The ethical case here was that Citibank had fired Berry for supposedly engaging In inappropriate trading practices, specifically, selling newly issued preferred shares to clients without printing the trades biblically on the stock exchange. However, Berry claimed that it was perfectly fine to refrain from printing the trades on the stock exchange. **There were two issues involving Cecilia Williams that we’ve mixed up. . Cecilia Williams questioned him about the trade regarding Balconied and Great West Life. She determined that he was wrong to do this and was going to forward the tapes to MRS.. But Berry had played the tapes to Scotia head of trading, Mark Evader, and he said that this was fine and that every trader (including him) did this. As Williams was getting ready to send the report to MRS., Berry was allowed to attach a narrative to the report explaining his actions. He told Williams that he was going to state that Evader said that what he did was common practice. Williams reacted in shock and said â€Å"What? Our dead trader does this? † After this, there was no talk of the tapes going to RSI. This had nothing to do with the preferred shares. 2. The second issue is in regards to the preferred shares and whether or not they should have been printed on the stock exchange. RSI did their routine trade audit of Scotia, and it was during this that they discovered the preferred shares issue. Celiac Williams wasn’t sure if there practices were allowed, and Berry suggested getting opinion from another compliance expert Linda Frets who stated that he had done nothing wrong etc etc†¦. His is the main issue, and the reason he to fired for – not the Balconied and Great West Life trade. Http://www. Tortellini. Com/informer/random-situ if-informer/2008/06/01 / traders-revenge/4/ This had all started once Berry started to make millions for the firm and for himself, outpacing the earnings of top executives. Mr.. Berry had bought some shares in the Balconied mining company from a client and, in turn, sold the same client shares in Great West Life. You read "Nova Scotia Ethic Assignment" in category "Papers" Berry had not printed the trades on the exchange because the preferred shares were new issues (I. E. They were being offered to potential investors for the first time). Berry justified his actions because it was understood in the firm that new issues were exempt from being printed on the exchanged. However, his actions were wrong in the eyes of Cecilia Williams, the head of Scotia Capital’s compliance department. Williams had discussed to Berry that she was going to send the tape communication between Berry and his client to the Market Regulation Services. The market regulation service had started its routine scheduled trade desk review at Citibank. Berry went on to get another opinion from his own counsel from a compliance expert, Linda Frets. Frets ad advised that because the new issue shares in question had been sold from Berry’s inventory before being listed on an exchange, they did not constitute improper off-market transactions and thus were not in violation of Universal Market Integrity Rules (EMIR). Even if they had been, Berry did not understand why Citibank hadn’t alerted him to this issue long before now. He had never been secretive about how he operated. And, as far as Berry was concerned, there was no harm to his clients by trading this way. A few weeks later, Berry was asked to meet with Scotia Capital’s deputy chairman along with head Of institutional equities. Berry was notified that he was being suspended for the time being because Citibank was undergoing its own investigation relating to the preferred shares issue. Mr.. Berry filed a SSL 00 million claim focusing on constructive and wrongful dismissal. In return, Citibank filed a counterclaim along with a statement of defense. Ethical Issue in the Case and ethical behavior practices transgressed: One of the issues raised in the case is professionalism. The Commission found a violation and failure of the firm’s upper management to act in public interest in favor of their own. Mr.. Berry was allowed to book trades which were entered on the liquidity of the preferred stocks. These trades made money for Scotia, and the more money he made for the bank the more capital he was allocated and the bigger the inventory he could carry and the more money he made as compensation. Even though this is not illegal, integrity of the capital markets was threatened by these actions. Also, the lack of supervision from the management has led to a conflict of interest. Their actions could have had serious and lasting effects on the integrity of capital markets and public trust resulting from a lack of supervision in Scotia Capital. What is the Ethical Issue? The main issue in this case was whether printing the trades of the newly issued preferred shares on the stock exchange constituted unethical trading practices. Furthermore, if the practices were not deemed a violation of JIM by compliance expert Frets (and unsure by Scotia own Cecilia Williams), did Citibank act ethically in still pursuing their own investigation and terminating his contract? An identification of the key people involved, and their positions in the company Below is a list of the key people involved: 1 Cecilia Williams (head of Scotia Capital’s compliance department) 2. Linda Frets (External compliance expert) . Jim Mountain (Mr.. Berry’s boss at Scotia Capital Brian Porter, Scotia Capital’s deputy chairman 4. 5. Rick Hugh (Citibank CEO) 6. Marc Mannequin (Berry’s assistant) David Wilson (then vice-chairman of the Bank of Nova Scotia, and chairman 7. And CEO of Scotia Capital) 8. Andrew Cumming, who, until 2002, was Berry’s direct supervisor. Cumming swore an affidavit in support of Berry’s lawsuit, claiming that he saw nothing wrong with how Berry was ticketing new issue shares. 9. Mark Evader, Scotia head of trading People who have suffered David Berry David suffered as he had been out of a job for a long time, and thus has offered financially and occupationally. Although he had received many job offers, they were all contingent on the outcome of the case. His reputation has been damaged as this stigma will always stick to him. Furthermore, his absence from the industry for a significant period of time may have damaged his efficiency as a trader as he would have lost many clients and relationships, as well as the power he previously possessed. If he were to return to the industry, it would be near impossible to continue where he left off. In addition, David has further suffered financially as he has had to spend money n funding his case against Scotia. Citibank It is reported that the preferred desk has suffered without him since he was dismissed. Scotia has also had to spend a lot of money in the case against Berry. David Berry’s Clients David Beers clients have most likely suffered as well. If Berry, using his expertise was generating millions in income for himself, it’s clear that his clients were earning great profits on their investments as well. Although his clients can find another advisor, it is not likely that they will find one with the expertise and skill of David Berry David Berry’s Family His family has also suffered because he has not worked ever since the termination from Citibank. This must have cost the family as their standard of living must’ve lowered with the great loss in income. They were living very lavish lifestyles with Berry’s income. List of ethical behavior practices that were transgressed 1. Professionalism a. Knowledge of the law d. Misconduct 2. Integrity of Capital Markets a. Material Nonpublic Information (not completely sure) 4. Duties to the Employers B. Additional Compensation Arrangements (Don’t know if this fits) C. Responsibility of the Supervisor Description of Events, Penalties or Convictions that followed David Berry was terminated in June, 2005 from Citibank. He was alleged of committing security regulatory violations. He was accused of violating uniform market integrity rules. Berry went into a big legal battle to prove that he did not do anything wrong. Information was released to the media that higher management of Citibank were looking for opinions from alai. O,’errs to change Berry’s contract and keep him from leaving for a competitor prior to his accusation and termination from Scotia Capital. Eight years, later all allegations against Berry were dismissed by the IIRC. David Berry has a $100 million class action law suit against his former employer for constructive and wrongful dismissal. What should have happened to prevent improper action, and Resulting changes in corporate practices: We believe that the issue was in the company incompetence to provide adequate and effective supervision programs, and procedures for the employees to abide. Lack of supervision from Jim Mountain, as a manager towards the employees, and poor corporate culture has resulted in a failure of employee’s ethics. A stricter procedural rules and more effective management control should have been imposed and fulfilled. No changes to laws or regulations were performed. The circumstances Of his dismissal for allegedly breaching trading rules and the regulator’s investigation of his conduct while working at Citibank. For good measure, the bank’s statement added: â€Å"[Berry’s] misconduct breached fundamental terms of his employment with Scotia and was just cause for termination. He violated the trust and responsibility that accompanied his poss. Zion. † http://business functionalist. Com/2013/02/after-allegations- against-former-top-Citibank-trader-dismissed-its-now-Mann-a-Mann/ IIRC had brought two sets of allegations against Mr.. Berry claiming that he violated uniform market integrity rules during the distribution of new securities. The panel noted that after obtaining commitments from clients to buy shares in a new issue, some of the sales went through syndication while others went through Mr.. Berry’s inventory account. Because no commission was charged on all of these new-issue sales, some clients knew that the shares didn’t come from syndication. And what more the trade occurred when the expression of interest was made -? even though the trade confirmations didn’t show the usual new issue trailer. Everyone concerned understood that they were trading a new issue,† noted the panel, adding that prior to Mr.. Berry being terminated â€Å"his employer had no written syndication process policies or procedures. † In each of the two prior years to Mr.. Berry’s dismissal, he had earned $15- million, when CEO Rick Hugh made an average of $8-million and few on the Street would dream of making as much. Mr.. Berry, who is currently suing Citibank for constructive and wrongful dismissal Documents obtained by the Financial post suggest that, about six months before his termination under the cloud of the now-dismissed allegations, the ann. was seeking outside legal opinions on the ramifications of renegotiating his contract to stop paying him so much. The documents also said Mr.. Berry could be fired â€Å"in the event of any of a regulatory breach, trading losses, or a violation of the bank’s code of conduct. † http:// business. functionalist. Com/2013/02/21/after-allegations-against-former-top Citibank-trader-dismissed-its-now-Mann-a-Mann/ http:// business. functionalist. Com/2013/01/1 5/IIRC-chaw urges-against-David-berry- dismissed/ However, things turned sour after Citibank created a new contract limiting compensation up to $1 0 million unless stated by management. Berry had not signed this new contract in April 2005. In May 2005, a regulatory precursor to the IIRC issued a warning letter to Mr.. Berry. By the end of June 2005, Berry had been terminated with his group having chalked up about $43-million in net income. One year later Mr.. Berry filed a $1 00-million claim alleging constructive and wrongful dismissal. In turn, the bank has filed a statement of defense and counterclaim. Was Citibank trying to save themselves to the possible illegal trading activity conducted by Mr.. Berry, or was it the top executives’ jealousy the main driver for Berry’s firing? How to cite Nova Scotia Ethic Assignment, Papers

The Nose is Smart Nitric Oxide Dynamics in the Airway free essay sample

A paper which shows the results of an experiment measuring the production, circulation, and reuptake of endogenously produced Nitric Oxide in the human upper airway. It was hypothesized that if nitric oxide (NO) was involved in the temperature and humidity conditioning of nasal air, then its release from the nasal passages into the lumen of the upper respiratory airway should vary between inhalation and exhalation. The author of this paper further hypothesized that nasal nitric oxide release varies during wakefulness and sleep, being decreased at night due to both a reduction in nitric oxide release into the nasal passages and increased uptake of NO by the lower respiratory tract. The paper shows that through human testing and modeling, the release of NO was shown to be greater upon inhalation than exhalation. It discusses that since this is contrary to passive physics there must be an active mechanism behind this process which preserves nasal patency and conditions nasal air. We will write a custom essay sample on The Nose is Smart: Nitric Oxide Dynamics in the Airway or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Nitric oxide (NO) is a ubiquitous compound with important functions in the immune, nervous, and cardiopulmonary systems. In the respiratory tract it plays a role in ciliary beat frequency, mucus secretion, bronchodilation and vasodilation(1). Endogenously produced nitric oxide has been found in the exhaled air of humans and the majority of exhaled NO originates in the nasal passages(2). As a nonpolar molecule, it has a low solubility in comparison to other gases. Its Henrys Law constant koH (mol/kg*bar) is reported to be 0.0019 by Lide and Frederikse(3). This low solubility in combination with a concentration gradient drives the NO out of the nasal mucosa and into the airway.

An Interview with an Entertainment Manager The Way Corporate Laws Work. A Report

An Interview with an Entertainment Manager The Way Corporate Laws Work. A Report Introduction: Business and Technology Seize the Power There can be no possible doubt that technologies rule the modern world, and that business is one of the most efficient ways to take one’s place under the sun.Advertising We will write a custom report sample on An Interview with an Entertainment Manager: The Way Corporate Laws Work. A specifically for you for only $16.05 $11/page Learn More In the present-day world, the role of social networking and modern leadership theories cannot be overestimated – with efficient management and a good use of social network, one is likely to reach the peak of his/her business career. Taking a closer look at the way business works and learning more about its mechanisms can help understand the way business theories can be applied into practice. One can possibly see the best way to handle a company and to succeed in the fast-changing world, learning about the typical mistakes that managers make to void them in future. As for the business field which is most preferable to consider, it seems that the sphere of entertainment is the most popular at present, which makes it a perfect target for further exploration. Analyzing an interview with a leader in the field of entertainment, one will be able to see the mechanism of the XXI century business and see what practices are the most efficient. The Social Impact of Technology: When Media Rules the World The impact of social media on the modern world is truly huge. Since social networking is one of the key means to learn more about a specific product, people rely much on online reviews, which can both pose quite a threat to a certain company and contribute to its success.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Facebook as the ultimate evil plan: people and their opinions According to what the interviewee claimed, social networks such as Facebook and the like pose a considerable threat to the development of business. When socializing online, the interviewee claimed, people can easily post negative comments about the company and its production without being detected, which can dent the customers’ confidence in the quality of the services. Indeed, the concerns raised by the interviewed can be easily understood – there are certain pieces of evidence which show that people do post negative reviews about certain services which they have tried and which have not met their standards and expectations. Although one might think that a humble opinion of a certain user will definitely sink in the avalanche of other more engaging news and hardly anyone will ever notice the negative review; yet there are proofs that negative product reviews in blogospheres and social networks have considerable impact on people’s idea of a company: â€Å"An employer’s business reputation can be damaged by negative c omments by individuals on their own social networking pages, or, more problematically, because of the issue of anonymity on those specifically formed networking groups† (Pickard, 2008, 68). Therefore, it seems that social networking can be easily used against entrepreneurs and their business, causing considerable drops in the company revenues. Counterarguments: about the rights to speak openly Indeed, if considering the positive aspects of social networking, one must admit that it can work for the benefit of business and even promote the products of a certain company with tremendous success.Advertising We will write a custom report sample on An Interview with an Entertainment Manager: The Way Corporate Laws Work. A specifically for you for only $16.05 $11/page Learn More Indeed, if using the social networking wisely and think of the effect it can produce, one is likely to reinvent people’s perceptions of a certain company. As Hartley (2010) exp lains, Social networking is the game changer for business. If you own or run a business of any kind, whether it’s a solo consulting practice or a worldwide enterprise employing thousands or workers, social networking is quickly becoming a key connection point between your business and your customers. (Hartley, 2010, 1) Therefore, the negative effects of the social networking can be easily questioned; and, even though there are certain factors that can harm an enterprise, they can be easily counterpointed by the numerous positive effects. Therefore, the idea expressed by the interviewed can be considered only partially valid. For a company which is going to stand firm on its feet, it is necessary to take into account not only the threatening factors, but also the issues which the given company can make a good use of to become even more successful. Business and Professional Practice: Concerning the Managerial Issues It goes without saying that team management is one of those pi llars which corporate management stands on; the key principle of successful company leadership and an excellent way to bring the members of the company together, team management helps to make the working process flawless clockwork (Altfeld, 2010). Thus, learning more about the advantages of working in a team and managing a team of employees rather than the work of individuals, one can possibly reach another stage of business enlightenment. Bound by the same chains: motivation and team building As the interviewee claimed, the idea of team management is the only possible way a company can work; once all employees work for the sake of the customer’s satisfaction, success is just around the corner.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Indeed, as Margerison (2002) says, the success of a company depends on the â€Å"overall team management contribution† (Margerison, 2002, 10). The reverse side of team management: when togetherness fails Thus, it is reasonable to suggest that the management by objectives can be used together with team management. According to what James (2003) claims, the given approach can help reach the company’s key goals without putting the employees under the pressure of team work. Conclusion: There Is Still a Long Way to Go Therefore, it is clear that at certain point, the conventional approach does not prove as efficient as it could. Unlike one might have thought, numerous social media which have become a part and parcel of the modern life can be both a huge benefit and at the same time a great disaster for the image of a company, depending on the information posed in blogs and social networks. Likewise, the idea of team management might seem somewhat redundant and not necessari ly suitable for all types of staff, since one might simply dislike all sorts of team-sprit-building activities, yet it does bring results to the company, increasing its revenues and making the people working there more devoted to the company. On the other hand, it cannot be denied that the given results can be easily questioned when being used in a certain environment with very specific elements that do not fall under the conventional standards. Hence comes the ambiguity of the given decisions and the conclusion that the situational management must be the ultimate and the most appropriate way to handle the company business, as well as the relationships among the staff. Once choosing the right track is not enough – as time goes, the company must change. Reference List Altfeld, H.-H. (2010). Commercial aircraft projects: managing the development of  highly complex products. Burlington, VT: Ashgate Publishing. Hartley, D. (2010). 10 steps to successful social networking for bu siness. Alexandra, VA: American Society for Training Development. James, D. (2003). Team and personal development. Canterbury: Global Professional Publishing. Margerison, C. J. (2002). Team leadership. Stamford, CN: Cengage Learning. Pickard, M. (2008). Facilities management legal update 2008: Special report. Cambridge, UK: Workplace Law Publishing.

Writers Choice (Descriptive) Example

Writers Choice (Descriptive) Example Writer's Choice (Descriptive) – Essay Example Target audience: Young tourists and architects Assignment The Monument that Stands Tall In Champ de Mars, which is one of the most posh areas of Paris, one can see the famous Eiffel Tower standing proudly and pleasingly. Today, although it is no longer the tallest structure of the world as it used to be until the 1930s, it continues to stand tall in its elegance. The tower was erected in 1889, to be used as the entrance arch for the 1889 Exposition Universelle. This magnificent tower has a height of 324 metres. There are three levels which have been allowed for visitor access. The first two levels are restaurants that are situated near the base and arches of the tower. A visitor can have a taste of elegant French cuisine in these restaurants. The third level of visitor access is situated at 276 metres above the ground level. It is the upper platform of the tower’s observatory. From here, the visitor can have a great view of the big city of Paris. The visitor might be thrilled to listen to the faint sounds of traffic and winds emerging from the cityscape. The monument has survived two World Wars, and that is how it continues to stand tall with a comprehensive perspective of Parisian engineering and liveliness. There are four main slanting pillars (or legs) of the tower which form the base of the tower. The four pillars are arranged at the vertices of a big square field, which can be thought of as the ground based platform of the structure. Below these four legs, there are four arches that depict structures like grand entrance gates. Each of the four legs, along with their outer edges, is designed with the help of metallic bars and rods, which zigzag each other in a magnificent fashion. Millions of rivets have been used to join together the metallic parts of the huge structure that join together and start tapering upwards as if to touch the sky. The tower has been overwhelmingly constructed with the help of wrought iron, a fact that an observer can easily understand by looking at it in daytime. The Eiffel Tower is a world famous engineering marvel. According to the official website of the tower, it is the most famous monument of France. And of course, it symbolises that how humans have loved to conquer the heights. Work Cited Societe D’Exploitation de la Tour Eiffel. â€Å"The Eiffel Tower: official website of the most famous monument of France (Paris).† The Official Website of Eiffel Tower. 2014. Web. 21 March 2014.

Speaker notes Essay Example | Topics and Well Written Essays - 1500 words

Speaker notes - Essay Example Finally, the kind of quality indicators affecting pricing at the local level would be proffered. The health care in the United States are administered by private health institutions. There are no public hospitals owned by the government. However, the delivery of health care are funded by several public components or programs such as Medicare (covering the elderly and the disabled with previous employment records), the Medicaid (a social welfare program for low income groups), and the Veterans Health Administration program (catering to military veterans of the United States), among others. The health care system of America seeks reform utilizing the present administrations measures focusing on the universal health care plan. In the meantime, health care organizations have their own systems of delivering health care depending on their organizational structure and the profile of patients seeking health care. This essay is written with the objective of describing the current health care delivery structure at St. Luke’s Medical Center in Phoenix, Arizona. The health care delivery structure would be compared with that of Phoenix VA Health Care System. In addition, the profile of the impact of licensing and regulatory factors on health care delivery at St. Luke’s would be determined. The changes that are occurring in the economy or with regards to licensing and regulatory factors that need to be considered in the future would likewise be assessed. Further, a discourse on the national trends that are affecting competition and pricing initiatives would be evaluated. Finally, the kind of quality indicators affecting pricing at the local level would be proffered. St. Luke’s Medical Center is located in E. Van Buren Street, Phoenix, Arizona equipped with 235 beds and providing comprehensive healthcare services. By comprehensive, St. Luke’s deliver services

Asterios Polyp Essay Example | Topics and Well Written Essays - 1000 words

Asterios Polyp - Essay Example He says that he is incomplete because he lacks the companionship of his twin brother. The lack in his life prompt him to act in strange behaviors. His realization that he had a twin brother worsen his life as he is bothered more than bring the chapter to a close. He says ‘would he have been just like me? Better than me, worse than me’ (Mazzucchelli). These things made him fell never satisfied with all the thing that he did. Moreover, in his analysis of duality, Asterios argues that in the beginning there were three gender; female, male and a combination of male and female. The split of the third gender borne a mirror of each and created a void that love certainly seek to fill. Asterios tries to understand why people separate and the motive behind love and search for completion (Mazzucchelli). The use of narrative and visual images are so well connected in search for missing element in people’s life so as to find the pieces that will complete their lives. Through visual, the author uses the theme of unity, symmetry and geometry and explains why circumstances if life are of different shape and not a dichotomy of two symmetrical or parallel experience (Mazzucchelli). The difference of the way he represent the character is synonymous with diversity. Each character has his or her own font, color and the text bubble shapes. Furthermore, characters are demonstrated as representative of their character. Hana is such a beautiful women drawn in purples to represent adoration. On the other hand, Asterios has his head and body shaped like a machine and also in two dimension to show his views of the world. He is always questions the existence and judgment of other people. Asterios does not believe in other people’s opinions and have a counter argument for every statemen t made to him. One of the most important thing that the author did when writing the Asterios Polyp is the use

Importance of Organizations to find our the Needs and Wants of its Essay

Importance of Organizations to find our the Needs and Wants of its Customers - Essay Example Here, both qualitative (focus groups) and quantitative research (survey) methods can be applied to gain information on whether it is important for organizations to seek out customer’s needs and wants about a particular service in the market. Our needs make up our survival kit while wants are the desires we have towards a particular good or service. According to (Davies 2005 pp98), most of our needs and wants are satisfied by products and services in the market once we purchase them. For full customer satisfaction, it is important for the providers of these services to have knowledge of what sells best in the market for the customer to go for. In order to achieve this knowledge, marketing research has to be done by the various companies providing these services in order to understand the choice and preferences of its customers in order for the company to compete effectively in the market. The following are some of the differences between the two research methods commonly used t oday. Some of the differences between qualitative and quantitative research methods Qualitative research seeks out the why but not how things happen throughout the analysis of unstructured information. It does not rely on the numbers or statistics like in quantitative research. ... On the other hand, quantitative research methods will try to collect information in the form of numbers. For instance in the Nashville international airport industry, the researcher uses the functional independence measure commonly abbreviated as FMI to collect information on the passengers functional abilities from the time the customer enters the airport until he/she leaves the airport (Holloway & Plant 2004). Qualitative research is used to gain insight in to people’s behavior, their attitudes towards a particular airline, their motivations, concerns and lifestyles. After collecting data the researcher seats back then interprets the information received. For instance in the southwest airline, the researcher can ask questions like: do you take long before our staff serves you? How do you find cleanliness in our company? Is our airline secure for you to travel with? After getting feedback from these passengers, the researcher now seats down then interprets the information fro m the answers provided by the customers. Quantitative research deals with quantities of things and involves measured of these things. For instance, a group of passengers in the Nashville international airport taking a flight to the same destination say from London to New York. Here, information is gathered by use of objective measurements or even the functional assessment tools (Litosellite 2004). Focus groups Vs. Surveys According to (Kolb 2008) there is a debate as to which type of research is best by many marketing firms. Is it better to carry out a survey in our company or will the focus groups provide the required answers to our success? The difference between the two is that focus groups are a qualitative research approach while the survey form part of the quantitative

Stream Of Consciousness Essay

Stream Of Consciousness Essay Stream of Consciousness is a literary technique which was pioneered by Dorthy Richardson, Virginia Woolf, and James Joyce. Stream of consciousness is characterized by a flow of thoughts and images, which may not always appear to have a coherent structure or cohesion. The plot line may weave in and out of time and place, carrying the reader through the life span of a character or further along a timeline to incorporate the lives (and thoughts)of characters from other time periods. Stream-of-consciousness writing is usually regarded as a special form of interior monologue and is characterized by associative leaps in syntax and punctuation that can make the prose difficult to follow. Stream of consciousness and interior monologue are distinguished from dramatic monologue, where the speaker is addressing an audience or a third person, and is used chiefly in poetry or drama. In stream of consciousness, the speakers thought processes are more often depicted as overheard in the mind (or addressed to oneself); it is primarily a fictional device. The term was introduced to the field of literary studies from that of psychology, where it was coined by philosopher and psychologist William James. Dorothy Miller Richardson (17 May 1873 17 June 1957) was the first writer to publish an English-language novel using what was to become known as the stream-of-consciousness technique. Her thirteen novel sequence Pilgrimage is one of the great 20th century works of modernist and feminist literature in English. Throughout her career, Richardson published large numbers of essays, poems, short stories, sketches and other pieces of journalism. However, her reputation as a writer rests firmly on the Pilgrimage sequence. The first of the Pilgrimage novels, Pointed Roofs (1915) was the first complete stream of consciousness novel in English (Joyce had already started writing Ulysses), although Richardson herself disliked the term (May Sinclairs import), preferring to call her way of writing interior monologues. The development of this technique is usually credited to James Joyce and Virginia Woolf. The failure to recognise Richardsons role is partly due to the critical neglect of Richardsons writing during her lifetime. The fact that Pointed Roofs displayed the writers admiration for German culture at a time when Britain and Germany were at war may also have contributed to the general lack of recognition of the books radical importance. Richardson can also be read as a feminist writer, not because she overtly calls for equal rights for women but because her work quite simply assumes the validity and importance of female experiences as a subject for literature. The central character in Pilgrimage, Miriam, is a woman in search of her own full identity, which she knows quite clearly cannot be defined in male terms of reference. Richardsons wariness of the conventions of language, her bending to near breaking point of the normal rules of punctuation, sentence length, and so on, are means towards what she termed feminine prose, which she clearly saw as necessary for the expression of this female experience. Virginia Woolfs stream-of-consciousness style was influenced by, and responded to, the work of the French thinker Henri Bergson and the novelists Marcel Proust and James Joyce. This style allows the subjective mental processes of Woolfs characters to determine the objective content of her narrative. In To the Lighthouse (1927), one of her most experimental works, the passage of time, for example, is modulated by the consciousness of the characters rather than by the clock. The events of a single afternoon constitute over half the book, while the events of the following ten years are compressed into a few dozen pages. Many readers of To the Lighthouse, especially those who are not versed in the traditions of modernist fiction, find the novel strange and difficult. Its language is dense and the structure amorphous. Compared with the plot-driven Victorian novels that came before it, To the Lighthouse seems to have little in the way of action. Indeed, almost all of the events take place in the characters minds. James Joyce is celebrated as one of the great literary pioneers of the twentieth century. He was one of the first writers to make extensive and convincing use of stream of consciousness, a stylistic form in which written prose seeks to represent the characters stream of inner thoughts and perceptions rather than render these characters from an objective, external perspective. This technique, used in A Portrait of the Artist as a Young Man mostly during the opening sections and in Chapter 5, sometimes makes for difficult reading. With effort, however, the seemingly jumbled perceptions of stream of consciousness can crystallize into a coherent and sophisticated portrayal of a characters experience.

The gallery report :: Essays Papers

The gallery report â€Å"The poisoning of the American south by Richard Misrach†Ã¢â‚¬  Since the late ‘70s, Richard Misrach has been known for his large format, eight by ten inch color photographs of the Nevada desert. His epic series of 18 Cantos or groups, of photographs range from lyrical to political. The west was a vision or absolute purity, Misrach tries to temper that reverence with the truth about mom’s occupation of the land. In 1999, Misrach accepted a commission from Atlanta’s High museum of art as part of their â€Å"Picturing the South†. He chase to photograph Louisiana’s infamous cancer alley, for decades oil refineries and fertilizer plants have dumped their pollutions into the Mississippi river along this 150-miles stretch between New Orleans and Baton Rough. The Mississippi is the dominant river basin North America and drains more that 1.2 million square miles or about 40 percent of the continental United State. It provides 18 million people with drinking water, 1.5 million in Louisiana alone. The Salton Sea The Nature Trail on the West Shores of the fabulous Salton Sea is a three mile adventure along the shores of the Sea. Visitors can see a mixture of birds, native cacti, and wild flowers. The West Shores bird sanctuary borders on the beautiful greens of the Salton City Golf Course. The Bird Watch and Nature Trail, by a MAJOR FLYWAY, is host to over 250 species of birds and 96 accidentals. Migratory birds include Canada geese, snow geese, American avocetes, eared grebes, black-necked stilts, green-winged teals, brown & white pelicans, Scott's orioles, redstarts, burrowing owls, mountain plovers, long-billed dowitchers, long-billed curlews, marsh wrens, and ruddy ducks. Every year the Salton Sea International Bird Festival attracts thousands of bird lovers from around the world. Gentile da Fabriano, â€Å"Adoration of the Magi† Palla di Noferi Strozzi commissioned this famous altarpiece, signed and dated 1423 on the frame, for his family's chapel in the church of Santa Trinita in Florence. Wealth and culture of the donor are reflected in the lavish use of gold and in the pomp of the Magi procession, including also exotic animals as leopards and monkeys. If in this picture clearly emerges the persistence of International Gothic at the beginning of 15th Century, in the meanwhile the panel is ahead of its time showing in the propeller’s scenes (Nativity, Rest during the Flight into Egypt and Presentation to the Temple) one of the basic innovations of Renaissance art: the blue sky at the place of the traditional gold background

Describe how Arthur Miller creates an exciting climax Essay

â€Å"Describe how Arthur Miller creates an exciting climax for both acts of ‘A View from the Bridge'†Ã‚  Ã¢â‚¬ËœA View from the Bridge’ by Arthur Miller, is a play about obsession and betrayal. The main character, Eddie Carbone, becomes overprotective over his niece, Catherine, to the degree of infatuation. This obsession helps to cause the break down of Eddie’s marriage, as his wife, Beatrice realises the alarming nature of Eddie’s fixation. Eddie’s feelings for Catherine existed before Beatrice’s cousins, Marco and Rodolfo came, but their arrival intensifies the situation, as Eddie becomes more and more jealous of Rodolfo, and of Catherine’s love for him. This play is a tragedy and, like most tragedies, it is serious and ends with the death of the main character, Eddie. Eddie dies after betraying his wife’s cousins to the immigration bureau. As a result, Marco, who is filled with hatred and in need of justice, stabs him. Arthur Miller was a New Yorker who worked on the Brooklyn docks, for a time. His experience of the docks and of the people around them, led him to write this play, which is set there. During this coursework, my aim is to study the ends of the two acts in depth to see what techniques Miller uses to make them dramatically effective. 1. During the last scene of act one (from page 39 when Catherine puts ‘paper doll’ on the phonograph) we find out about the relationships of characters in more depth. The scene  2. Our understanding of this plays characters changes considerably in this final part of act 1. Marco who seemed, prior to this scene, to be quiet and shy shows what he actually feels by demonstrating his feelings about Eddie  3. There are many surprises in this scene, we as an audience do not expect Marco who has previously been shy and quiet to make such a blatant challenge as he does in this scene 4. This last scene in act one is used very effectively by Arthur miller to sow the seeds of events which are going to happen in the 2nd act of the play  5. The action in this scene Marcos action of holding up a chair triumphantly in front of Eddie is an interesting and significant action because the chair seems to be a symbolic weapon. Marco is threatening Eddie with it but, in contrast, he actually uses a weapon to kill Eddie in the final scene of the play.  6. although there seems to only be one conflict between characters in this (the one between Marco and Eddie; with the chair) there are actually many 7. This final scene leaves many questions unanswered. The conflicts between the characters in this scene could lead the audience to speculate as to how things will develop in the next act but although this scene gives the audience, some idea of how things turn out it does not tell them everything. They may ask themselves what is going to happen to Catherine and Rodolfo’s relationship since it seems plain that Eddie dislikes Rodolfo and disapproves of his relationship with his niece.  8. Particularly interesting characters within this scene are Marco, who has changed so much and is so different in this final scene of act one to the previous part of the play. 9. The Characters in this scene are very interesting to observe on their own but it is also interesting to see how Arthur Miller has contrasted the actions of his characters in this scene. One such contrast is that between Marco and Eddie. Eddie uses Aggressive action, such as boxing to make his point whereas Marco’s subtle challenge with the chair is non aggressive but yet still makes the intended point. These contrasts between the two men’s actions are very interesting and are very effective in demonstrating the diffe 10. Emotions of the audience towards characters are mixed. They may feel happy for Catherine and Rodolfo in that they’ve found each other and seem so happy. Some may speculate, however about that this relationship’s days are numbered due to Eddie’s obviously hostile feelings towards rodolfo. 1. The situations that develop in this play would be difficult for anyone to deal with. Eddie finds the situation that he is in especially difficult and consequently he is seriously affected by it. In this play Eddie goes from being a popular man, respected in the community to being a man willing to betray his own family and, in the final scene one prepared to kill. Eddie started by just being over protective of Catherine, which developed into jealousy of Rodolfo because Catherine loved him and this, in turn developed into passionate hatred of both Marco and Rodolfo. Eddie hardly understands what he himself is feeling at the end of the play. These emotional changes are central to Arthur miller’s play since they help to cause the chain of events leading up to the final tragic end and are very important in creating interest and drama in the play.

Healthy Living

Ms. Black Anat-6 21 March 15, 2013 Healthy Living Many factors affect your health. Some you cannot control, such as your genetic makeup or your age, but you can make changes to your lifestyle. This book includes a population health approach and focuses on the various environments and settings which influence healthy living, such as nutrition, personal care and hygiene, physical fitness home environments.Both physical activity and healthy eating are essential to good health throughout life, to increase resiliency and to protect against disease and disability. They are needed to lower the risk of chronic diseases and promote optimal health. In children, sufficient levels of physical activity and healthy eating are essential for healthy growth and development. Firstly, by choosing healthy eating habit, people will gain many rewards. To have good nutrition, people should reduce the amount of fat and in particular, the amount of saturated fat.People should increase the intake of fibre-ric h, starchy foods, such as bread, potatoes, pasta and rice by half as much again, reduce the average salt intake by around one-third, and increase the amount of fish eaten to at least two portions each week, one of which should be an oily fish. Besides that, practicing good personal hygiene is smart for two reasons. First, it helps to prevent people from catching and spreading illness and disease. Second, it helps people feel good about themselves and their body.Then, being physically fitness not only helps people live healthy in lives, it also helps people live longer. The best way to keep physical activity and exercise a permanent part of one’s life is to make it fun and enjoyable. Finally, all of the issues that evolve out of the interaction between people and the environment fall under the umbrella of environment health. This book discusses the many different risks that threaten the environment as well as ways to protect the environment and those who live in it.

Lion King essays

Lion King essays 1. The movie The Lion King may be broken into three similar themes, creation, de-creation, and re-creation. In the creation part of the movie, which is the early scenes of the movie, the land is beautiful. There are animals running together in herds, birds are flying together in flocks, all the animals are getting along well, all of the elder animals are positive role models for the younger animals, and all of the different kind of animals like elephants and giraffes are getting along well together. Mufasa and Sarabi have a baby lion and name him Simba. 2. In the second part of the story, Simba and Nala go to the shadow lands, which is the elephant grave yard. The three hyenas find Simba and Nala, and chase them through the elephant grave yard. The hyenas trap Simba and Nala and are about to try to kill them, but Mufasa saves them. This part of the movie is like the sin story; Simba disobeyed his father and sinned by going into the shadow lands and putting his and Nalas life in great danger. Scar wants Mufasa and Simba dead so he can be king of the Promise Lands. Scar makes Simba stay in the gorge while Scar gets out and a herd of Antelope go in the gorge while Simba is still in it. Scar gets Mufasa to save Simba from the herd. Mufasa goes in the gorge to save Simba but is putting his life in great danger. He saves Simba but he is stuck in the herd. Mufasa starts climbing the cliff to safety, but without Simba seeing, Scar threw Mufasa in the herd and he died. After the herd went by, Simba went into the gorge to find his father, Mu fasa, dead on the ground. Scar makes Simba believe that it was his fault that his father died, so Simba ran away from the Promise Lands. Timone and Pumbaa find Simba lying in the middle of the desert and take him to an oasis and wake him up. Timone, Pumbaa, and Simba become really good friends from that day and go everywhere together. Timone and Pumbaa show that akuna matata mean...

What are the key similarities and differences between neorealism and Essay

What are the key similarities and differences between neorealism and neoliberalism - Essay Example The debate within the length of this paper is to establish the main differences that exist between neorealism and neoliberalism, find out the shared assumptions that exist between the two theories and lastly pinpoint the issues that have been left unquestioned by both the neorealism and the neoliberalism bases. The role played by both neorealists and neoliberalists as well as the opponents of the same theories have also been highlighted during the length of this paper. Thus in all essence, a deep and incisive look has been provided to the two theories at hand and every effort is possibly made to establish a link with each other’s traits and characteristics. In conclusion, a significant foundation has been discussed with respect to the two theories and the learning that has been brought forward by the respective theory at hand. A theory of international relations – neorealism is also known by the name of structural realism. It was coined by Kenneth Waltz in the year 1979 in his famous book ‘Theory of International Politics’ where his premise was in support of having a global structure which could act as a restraining force on the behaviors of the state. This was deemed significant because the states which had their outcomes within the expected range could make their way and survive in the related midst. Thus neorealism can easily be remarked as a similar system to the microeconomic model which makes use of organizations setting price and quantity equations on the structure of the market. Neorealism looks to explore the classical realist thinking ideology of E H Carr, Niebuhr and Morgenthau. Neorealism has been brought forward by the incorporation of American political science domains. It wants an attachment with the strongly linked and positively inclined social science. (Gilbert, 1999) On the other hand, neoliberalism encompasses a political movement that includes within it the economic liberalism. What this economic

US Constitution Assignment Example | Topics and Well Written Essays - 1250 words

US Constitution - Assignment Example Marbury vs. Madison: only Supreme Court can interpret Constitution, participated in Revolution of 1800 and witnesses the peaceful transfer of powers. James Madison, 1751-1836, was the 4th president of the U.S. 1809-17, member of the Continental Congress; 1780-83. Republican Macon’s Bill No. 2: that allowed trade once more (1809-1817). James Monroe, 1758-1831, was the5th president of the U.S. (1817-25). Went to law school with Thomas Jefferson (1780-83) and was a member of the Virginia legislature (1782) as well as the Continental Congress (1783-86) (Madison, James, et al 1). Marshall’s Decisions: McCulloch vs. Maryland (1819) Bank of US can’t be taxed, Dartmouth College vs. Woodward (1819)-contract is highest law, Gibbon’s vs. Ogden (1824)-Congress controls Interstate Commerce. John Quincy Adams, 1767-1848, was the 6th President of the U.S. (1825-29). U.S. senator for Massachusetts (1803-8), he infuriated fellow Federalists by backing Jeffersonian laws, ta riff of Abominations: equal to 45% in some cases. John Marshall, secretary of state for President John Adams, Chief justice (1801-35). Marshall gave many historic and critical rulings in Supreme Court (McNeese 60). Andrew Jackson, 1767-1845, was the 7th president of the U.S. (1829-37); he was elected to the U.S. Congress (1796). Martin Van Buren, 1782-1862, was the 8th president of the U.S. (1837-41). A Democrat as well as an Andrew Jacksons ally (Madison, James, et al 2). Andrew Johnson, 1808-75, was the17th president of the U.S. (1865-69). Was a staunch supporter of President Lincoln. Rutherford Hayes Birchard, 1822-93, was the 19th president of the U.S. (1877-81); a Republican, a member of Congress (1865-67) plus governor of Ohio (1867, 1869 and 1875). Participated in civil war; became a major general of volunteers (1865). Abraham Lincoln, 1809-65, was the 16th president of the U.S.

Case Management Strategies Essay Example | Topics and Well Written Essays - 1000 words

Case Management Strategies - Essay Example Qualification in case management is the provision that requires case managers and support staff to have the necessary expertise to handle cases. Caseload size involves the magnitude of cases that requires handling at the same time by the manager and the support staff. Support staff is other staff members such as nurses, social workers who assist the manager in handling patient cases. Training and education in case management is offered to the staff members to equip them with skills and knowledge required to handle client cases. Finally, supervision entails following up on the patient to ensure that they are doing what is prescribed by the intervention program. 2. Intake is the initial step in case management. In this part, I would only ask the client their name, the problems they have and who referred them among other basic questions. In the assessment part, I would evaluate the client’s condition by exploring the historical background to his/her problem and knowing all the dimensions of the problem. Next will be explaining to the client the services I provide and discuss the contract including issues of informed consent. The next step would be goal setting where in collaboration with the patient, we would set attainable and appropriate goals. This would be followed up by the intervention planning, which is the actual action of implementing helpful strategies (Cameron & Turtle-Song, 2002). In case the case I am handling requires a referral, I will refer the patient to helpful social networks and agencies for assistance. Then, I will continuously monitor the progress of the client to ensure that all the goals are met. In re-assessme nt, it would be about evaluating whether the goals of the strategy have been met. Finally, the outcome evaluation would involve meeting the outcomes against the goals set at the beginning of

Black People and Dorothy Allison Essay Example for Free

Black People and Dorothy Allison Essay Race, class and gender have been a topic for most books that have been written. A lot of books talk about these topics because it is something most people face. Whether youre at work and cant get a promotion because of your gender, excluded from a place because of your class or hated because of your race. Know matter what you will be faced with one if these topics in your life time. Dorothy Allisons Bastard out of Carolina deals with these issues in a very intriguing way. She uses them to keep the story flowing and keep the reader interested. In the novel BOC, Allison uses race, class and gender in a very stereotypical way. The story of Bone takes place in a time where race was a conservational topic. You can say America was split in two groups, the whites and blacks. If you were black life was not easy. Black people were discriminated against. Even though slavery was over the black nation was not accepted by the white people. Racism means Discrimination or prejudice based on race (2). This word was not really used in this book because the narrative was Bone, a white girl. When Bone would visit Aunt Almas apartment she would come to face black children. There and then is when the stereotypes of black people started. The grown ups in Bone had nothing good to say about the niggers that lived by Aunt Alma. Running off with a mans children, living in the dirty place with niggers all around. My little girls having to go up those stairs past those nigger boys. My wife walking the street past those peckerwoods! (Allison 89). The family really did not approve of Aunt Alma living around black people. They were thought to be dirty and uncivilized people. Black people were also thought to be stupid and worthless. Bone was young at the time and did not know what to think about them. But she did not feel the same as her elders. Instead she made friends with them and learned to like them. I think Allison is trying to show the innocence of a child. Most kids are caring and loving until they are taught to hate. Bone grew up in a poor family. They would be considered in todays society as trailer trash. The stereotype of poor white folks was present in Bastard out of Carolina. Anne and Glen did not really have money so it was hard to support the kids. They basically lived with very little. They couldnt settle down at one house so they moved from one run down house to another. A lot of the characters described in this book had a lot of resemblance to what we would consider a red neck. For instance Uncle Travis has a big Chevy. Bone says it was jacked up so high that it easily cradled little kids or pregnant woman (Allison 1). Almost all the boys in the family had trucks. Thats typical for a red neck. Bone describes the Boatwright men as rugged, kind of dirty strong boys. They loved to fight and drink beer. The Boatwright family was big which again stereotyped poor white families. Also poor people are known to have kids out of wedlock. That was the situation Bone was. She was born out of wedlock and she never knew who her father was. That is the significance of the title Bastard out of Carolina. Gender also played a big role in this novel by Dorothy Allison. The male and female gender played a very distinctive role. In the Boatwright family the men are thought to be the physically strong. They take care of the family. They get into fights and are feared by a lot of people in town. Women of that time were supposed to stay at home cook and clean. They were supposed to wait for their husbands and never talk back. But I think Allison reversed the stereotype about women by making the Boatwright women very different. Most of them had jobs and were supporting them selfs. Aunt Raylene and Aunt Alma were some of the girls that lived by themselves. The women were strong too and they stuck together. Another way gender played a role was the relationship between Anne and Glen. From all the Boatwright women Anne was the weakest one. In the relationship Glen basically controlled Anne. Every time he did something bad she would end up forgiving him. Even after she found out he has been beating Bone she forgave him. Glen had all the power and Anne couldnt do anything because she loved him. Bastard out of Carolina faces issues about race, class and gender. Allison builds a world where all these issues are faced. Through the main character Bone, we see how race, class and gender affect her and her family. Race played a role when Bone meets black people for the first time and instead of judging them she became friend with them. The Boatwrights social status is not the best but they are feared by the community. They are considered poor and red necks. The last big issue that is seen in BOC is gender. Allison changed things up by making the women in the family stronger and more independent than other women of that time. In the end I think Allison decided to stereotype race, class and gender to show us it makes things worse then they already are. Work Cited 2 entries found for racism. 2003. Lexico Publishing Group, LLC. 19 Feb. 2006 http://owl. english. purdue. edu/handouts/research/r_mla. html Allison Dorothy. Bastard out of Carolina. New York. Penguin Group. 1993.

Which Factors Make Advertising Effective Marketing Essay

Which Factors Make Advertising Effective Marketing Essay What makes advertising effective.: this Report aims to answer this essential issue because it is the key for achieving -or not- the goals pursued by every company that invests in advertising. The general question has been divided in three areas, depending on the type of consumers response that advertising aims to arouse: cognitive, affective or conative, according to the famous Hierarchy of Effects model proposed by Lavidge and Steiner in 1961. In addition, the report focuses on the role of Music in advertising, with the purpose to highlight how its use can help to achieve efficacy in advertising. Five recommendations are identified through the report. Advertisers should first choose the media mix able to reach as many consumers as possible from the target audience (Ogilvy, 1985). Using appealing creativity (Dahlen et Al, 2010) and increasing the frequency of the message (Pickton and Broderick, 2005) is required to pass successfully through all the selective phases of consumers influence process, in order to make them memorize the contents of advertising. Music can be very helpful both for gaining consumers attention and giving a mnemonic quality to the message (Sutherland, 2008). An effective way to build an emotional link with consumers is referring to common culture (Godin, 1999). Jingles are able to involve consumers, at the point that they can become part of consumers cultural background of people (Sutherland, 2008). It is necessary to understand how the purchasing decision is taken by consumers in order to affect their behaviour; the FCB matrix by Vaughn (1986) identifies four types of purchasing process and suggests the quantity and quality of information to provide for each of them in order to have an impact on the decision making process. Since music sets up an entertaining mood, its use appears to be appropriate for the feel products and not for the think products (Arens et Al, 2011). As most of these factors refers to the ability of understanding consumers minds, the report has confirmed that psychology represents a basic support for marketing functions as the making of effective advertising (Foxall et Al, 1998). INTRODUCTION This paper aims to identify the factors which make advertising effective. The research starts stating a basic condition then, since efficacy is the ability to bring about the intended result (Oxford dictionary, 2007), the report analyses which are the marketing objectives pursued by advertising. The Hierarchy of Effects Model proposed by Lavidge and Steiner (1961) is considered pivotal in the communication process. Accordingly, the report uses a tripartite approach in order to better isolate and identify the factors that make advertising successful whether the response sought from consumers is cognitive, affective or conative. The report then operates a specific analysis on the role of Music in advertising, showing how music can be a very useful tool to reach efficacy (Sutherland, 2008) for all the three pursued responses shown previously. Recommendations and Conclusions about the topic complete the analysis. Practical examples chosen among the most famous companies provide evidence to the theoretical analysis; further examples can be found in the appendices. This research has been performed through the method of the literary review: books, papers and articles of famous Marketers and Psychologists are used as sources. A Basic Condition Advertising is undoubtedly a central part of promotion, but compared to the 4 Ps of marketing mix theorized by McCartney (1960), it represents only an aspect of the marketing effort made by the company (Pickton and Broderick, 2005). To reach and maximize the efficacy of advertising, firms should develop a deep know-how of their market, becoming what Llambin (2008) calls market-driven companies. This is achievable only by large investments in market research, in order to know as much as possible about consumers and competitors. As Cowles and Kiecker stated (1998), market research is important not only to identify the most profitable target segments, but also to develop a message content that is appealing to them, and to identify the most effective and efficient marketing communications mix elements and media. Companies have to focus all their functions to the market: only Market-driven companies will be really able to set the most effective advertising (Llambin, 2008). The HoE model: three responses to be aroused As advertising is a non-personal form of communication (Fill,2009), marketing can be supported by the studies on the communication process. Among them, the hierarchy of effects model proposed by Lavidge and Steiner (1961) states sthat when the ad message reaches the consumer, following the steps of the SMRC communication model (Berlo, 1960), the receiver responds by progressively undertaking three phases: the cognitive phase as first, then the affective and finally the conative. Specifically, consumers will pass through these sequential stages: Awareness, Knowledge, Liking, Preference, Conviction, Purchase. [Figure A] Figure A : Sequential stages of Lavidge and Steiner model (1961) Source: http://www.learnmarketing.net/Hierarchy%20Of%20Effects.jpg Using this tripartite approach, the marketing objectives become more definite and therefore it is possible to identify more precisely the key factors for achieving efficacy. Firms should then set up a specific advertising campaign targeted for each of the three macro-responses they want to arouse in the audience (Lavidge and Steiner, 1961). As a confirmation, even the DAGMAR model (Defining Advertising Goals for Measured Advertising Results) proposed by R.H. Colley in 1961 suggests that any stage should provide the objective for Marketing Communication independent of the rest (Pickton and Broderick, 2005). The following three Mc Donalds adverts clearly show this differentiated approach. In the first one [Figure B], nothing but the apposition of the two logos (the wi-fi one made by chips) is used: since this ad wants to make the audience learn the service provided, it refers to the cognitive phase. https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoqOc3fJxaoEj7UQIuPVNl0s8AeAMxLNCMuO2PgtezRJlpgjdaOBWvRnjaUEth8fIagRsR86Po53lcCaYvKLc2OCrJnEHNRu6xJvIOqqTJNusVQQ4HGrApN7vBFeGttNNSFYfNemy_ckg/s400/Cool+and+Beautiful+McDonald%E2%80%99s+Advertising+10.jpg) Figure B. Source: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjoqOc3fJxaoEj7UQIuPVNl0s8AeAMxLNCMuO2PgtezRJlpgjdaOBWvRnjaUEth8fIagRsR86Po53lcCaYvKLc2OCrJnEHNRu6xJvIOqqTJNusVQQ4HGrApN7vBFeGttNNSFYfNemy_ckg/s400/Cool+and+Beautiful+McDonald%E2%80%99s+Advertising+10.jpg In the second one [Figure C], the baby approaching the hamburger evokes feelings of affection for the food offered by the company; an home atmosphere is aroused. Emotional persuasion is the first aim for the affective phase. http://www.breastfeedingsymbol.org/wordpress/wp-content/uploads/2007/08/mcdonalds.jpg Figure C. Source: http://www.breastfeedingsymbol.org/wordpress/wp-content/uploads/2007/08/mcdonalds.jpg In the third one [Figure D], the invitation to take an action is extremely clear: consumers should have breakfast at Mc Donalds on Mondays, convinced by the free coffee. This ad aims to induce a change in the consumers behaviour: it refers to the conative phase. http://www.mcdonaldsstl.com/images/FreeCoffeeMondays-graphic.jpg Figure D. Source: http://www.mcdonaldsstl.com/images/FreeCoffeeMondays-graphic.jpg The main limit of HoE is its rigidity: consumers do not always undertake these steps sequentially, because of their irrationality; however, the existence of these three kinds of responses is widely accepted also among the critics (Barry and Howard, 1990). Accordingly, it is possible to  reformulate the central question in a more detailed way: which elements are necessary in advertising, in order to improve the companys performance in brand awareness (1), in the affective relationship with the consumers (2), and in the sales (3)? 1 Cognitive response The goal of these campaigns is to ensure that customers are properly aware of the brand; making clear the brand positioning is the main aim (Egan, 2007). Reach is the first key factor. Pelsmacker (2007) defines it as the number or percentage of people who are expected to be exposed to the advertisers message during a specified period . Reach plays the either/or role in the SMRC process: if the company does not reach the consumers, no response can be aroused. Therefore, the choice of the most appropriate media mix to reach the target segments becomes crucial for the success of the advertising campaign (Ogilvy, 1985). According to the selective influence process theories, people play a very active role as receivers in the communication process (Karlz and Lazarsfeld, 1955). There are unconscious and social intervening variables which affect the final internalization of the message. Since only the memorized information is able to affect the consumers behaviours the ability to pass through the selective phases of the consumer influence process is the second key factor (Karlz and Lazarsfeld, 1955). To win the receivers attention, it is required to overtake what Wundt (1896) calls the absolute threshold, that is the minimum psychic intensity an individual needs for reacting to a stimulus. For this reason, the effort to provide appealing creativity to the advert gains great importance (Dahlen et Al, 2010); moreover, since the traditional media are today overcrowded (Levinson, 2007), creativity can make adverts emerge to the consumers eyes. A clear example can be represented by the winner of the Best Use of Blu Tac in a Shop Window Postcard Space category in the Chip Shop Awards 2012. Clearasil posted a completely and intensely white postcard: impossible not to see. Figure E. Source: http://www.chipshopawards.com/ Clearasil is a brand of beauty products against skin imperfections (www.clearasil.co.uk) Use of creativity can also have negative impacts: it is difficult to define the line between great effect and great scandal (Godin, 1999). [see Appendix I] In choosing how often to transmit the advertising message, psychology supports marketing once again (Foxall et Al, 1998). I.V. Pavlov developed the notion of conditioned reflex (1927): opposed to the innate reflex it is a learned reaction to a positive or negative stimulus. In marketing, this means that the repetition of a message will increase its understanding; thats why frequency plays a key role. Frequency measures the number of times, on average, that a member of the target audience is exposed to a message or, more accurately, to the media (Pickton and Broderick, 2005). Increasing the frequency helps making the advertise effective but, according to the Curve of Wundt (1896), if the intensity of the stimulus exceeds a certain limit it is even possible to arouse anxiety, nervousness and irritation in the receivers. 2 Affective response Here, the main goal is to create an affective link with consumers, in order to persuade them appreciating the brand and making a preference for it (Fill, 2009). The more the content of a message is associated to paradigmatic knowledge, the more immediate and simple is its decoding by the receiver (Grandori, 1999): thats why advertising should carry associations recalling to the common culture to be effective in building an emotional link with the audience (Godin, 1999). Among all the cultural aspects, political studies have shown that the more compelling ones are common roots ; common habits ; famous figures (Gabrielsen, 2010). The use of cultural associations can be clearly found in Chryslers spot for the launch of the new 200 model, shown during the 2011 edition of Super Bowl. The core of the message highlights the origin of the machine, manufactured in Detroit: Thats who we are. Thats our story. (à ¢Ã¢â€š ¬Ã‚ ¦) Because when it comes to luxury, its as much about where its from, as who its for. Now were from America, but this isnt New York City, or the Windy city.(à ¢Ã¢â€š ¬Ã‚ ¦) This is the Motor city. And this is what we do. The new Chrysler 200 has arrived. Imported from Detroit. [see Appendix II] Casting famous figures (VIP) as testimonial and being present at the big events widely enjoyed and cherished by people (as the recent Olympics in London 2012) are other effective ways to involve the audience (Arens et Al, 2011) [see Appendix III and IV] Thanks to these associations, every time that consumers get in touch with the reminded cultural aspect, they will also remember the linked brand (Godin, 1999).[see Appendix V] This cultural approach shows some limits. Since culture is a sphere of meanings related to the past, the new products which aim to highlight innovation as their core quality cant take the best benefits from cultural associations (Ogilvy, 1985). Moreover, relying on VIP means accepting the risk of linking to them the name of the brand also when something negative is referred to them (Arens et Al, 2011). [see Appendix VI] 3 Conative response In order to affect consumers behaviours with advertising, it is necessary to understand how their decision making process works. The model developed by Vaughn for Foote Cone and Belding in 1980, known as the FCB matrix, considers it as driven by two variables: the level of involvement (high-low) and the type of approach to the purchase (rational-emotional). (McWilliam, 1997; Vaughn, 1980 and 1986). The result is the identification of 4 macro-type of purchasing process, each one requiring different kinds of information to be affected: differences are both in quantity high and detailed or low and summarized- and quality -emotional or rational of information. (Vaughn, 1986). In Figure F, some exemplar products are placed in the 4 quadrants of the FCB matrix. Figure F. Source: Vaugh, 1980 Therefore, advertising can be effective only if it provides the consumers with the kind of information they look for in their decision making process, this one being identified by the quadrant the product is placed in. (Vaughn, 1986). The analysis of 4 different decision making processes is now addressed, referring to the model of Vaughn (1986): High involvement / rational. People look for the real facts, they need to gain the confidence they are doing the right choice (e.g. Mortgage). The way to be effective is to highlight all the product competitive benefits as well as the company know-how, and to provide the consumers with positive feedbacks . [Figure G]http://www.okeefeestateagents.com/_microsites/paul_okeefe/docs/images/homepage/rightColAdvert/need-a-mortgage.jpg Figure G. Source: http://www.okeefeestateagents.com/_microsites/paul_okeefe/docs/images/homepage/rightColAdvert/need-a-mortgage.jpg High involvement / emotional. Consumers want to learn about and feel the experience (e.g. Holidays). Companies should provide content rich media with compelling personal feedbacks, music and everything else able to make the consumers taste the experience. [Figure H] Figure H. Source: www.adcracker.com Low involvement / rational. People usually buy by habit (e.g. toothpaste). Underlining the incentives to change habits as sale coupons can be effective. [Figure I]http://c3240dd96f54819fb6f2-90846526673b19d9a04c27097b58cb86.r6.cf2.rackcdn.com/2011/09/optic-white-coupon.jpg Figure I. Source: www.cuckooforcoupondeals.com Low involvement / emotional. People often looks for sensory or psychological gratification (e.g. Movies). Showing sensory rich imagery can be successful. [Figure J]http://www.filmjabber.com/movie-blog/wp-content/uploads/2007/11/the-eye-poster.jpg Figure J. Source: http://www.filmjabber.com/movie-blog/wp-content/uploads/2007/11/the-eye-poster.jpg The limit of the FCB matrix is the difficulty to plot the product in the right quadrant, because of the inconsistencies between consumers and companies perceptions of it (Dahlen et Al, 2010). Moreover, as marketing environment is rapidly changing, products and services can fast move from one coordinate to another in the brand image of consumers (Fill, 2009). The Role of Music in Advertising Music can be a very useful tool to reach efficacy in advertising, whether the aim is to arouse a cognitive, affective or conative response in the consumers (Sutherland, 2008). The analysis aims to show how the use of music can aid or hinder the effective factors identified in the general part. COGNITIVE PURPOSE Music can help to win consumers attention: reproducing a song well-known among the target audience or a catchy rhythm greatly helps to get its attentions (Sutherland, 2008). The use of creativity in music can be found in the production of jingles, where companies set their own words to Music. Jingles are among the best -and worst- ad messages produced. Done well, they can bring enormous success, well beyond the non-musical commercial. Done poorly, they can waste the advertising budget and annoy audiences beyond belief (Arens et Al, 2011). [see Appendix VII] Moreover, what Sutherland (2008) calls the three Rs rhyme, rhythm and repetition give words a mnemonic quality, making the message more catchy and enduring in memory. AFFECTIVE PURPOSE Research has shown that the positive mood created by music makes consumers more receptive to an ad message (Belch and Belch, 2009). When words are set to the music, a desire for repetition can be created: thats why jingles are able to involve consumers, at the point that they can become themselves part of the cultural background of people (Sutherland, 2008). A chart of the top 10 jingles of the century has been made, according to peoples preferences: a prove of the attachment consumers have towards them (Belch and Belch, 2009). Figure K. Source: Belch and Belch, 2009 The case of Oscar Mayers spots clearly shows the emotional power of jingles in advertising. [see Appendix VIII] Jingles are used less frequently today, replaced by an increasing use of current or classic pop songs: in the age of the technologic way to live music companies must be careful not to appear old-fashionable while using jingles (Belch and Belch, 2009). CONATIVE PURPOSE Music can also affect the way people behave, but since it better vehicles an emotional message, it seems to be effective especially -if not only- with the feel products (Sutherland, 2008). A great example of how music can be focused on action is the jingle created by the pizza chain Pizza, Pizza in Toronto: the company put its phone number in the lyrics, so that Toronto residents could memorize it easily. [see Appendix IX] On the other hand, music causes what Sutherland (2008) calls the wash-over effect: when we listen to lyrics, we process the message as an experience that we can enjoy or not rather than judging the reliability of its meaning. The entertaining mood set up by music is inappropriate when consumers want to focus on the rational information, as for think products (Arens et Al, 2011). As the analysis of consumers responses to music in advertising carried by Oakes (2007) shows, reaching a congruity between music and advertising in mood, genre, image and tempo contributes to the efficacy of an advertisement by enhancing recall, brand attitude, affective response and purchase intention. Since the negotiation of the license rights often needs large sums, marketers should carefully decide if and in which way music can be coherent with the marketing campaign, in order to avoid an expensive disorientation of consumers(Belch and Belch, 2009). RECOMMENDATIONS As shown through the report, advertisers should first ascertain to find the media mix that will maximize the reach of the audience (Ogilvy, 1985). Passing successfully through all the selective phases of consumers influence process is necessary to make them memorize a message (Karlz and Lazarsfeld, 1955). Concretely, this can be achieved by using appealing creativity (Dahlen et Al, 2010) and by increasing the frequency of the message (Pickton and Broderick, 2005). The use of Music can be very effective both for winning consumers attention and adding a mnemonic quality to the message (Sutherland, 2008). When aiming to build an emotional link with consumers, a successful choice is including associations recalling to common culture in the message sent to consumers (Gabrielsen, 2010). Jingles can be such able to involve consumers, that they can become themselves part of the cultural background of people (Sutherland, 2008). To effectively affect consumers behaviours, advertisers must understand how the purchasing decision for their products is taken by consumers; the FCB matrix by Vaughn (1986) suggest the quantity and quality of information to provide for each of the 4 types of purchasing process identified by crossing the level of involvement (high or low) and the kind of approach (emotional or rational). Music can be effective for feel products, but not for think products, since it sets up an entertaining mood inappropriate for rational decisions (Arens et Al, 2011). The overall recommendation for companies is to consider advertising as a process that involves the entire business as connected with it by a close cause-effect relationship: when an advert is not effective, it can be the symptom that theres something wrong in the marketing decision making process, or it can be the cause leading to future problems in the relationship with the market (Llambin, 2008). CONCLUSIONS It has been shown that a tripartite approach to the central question which factors can make advertising effective? is able to deeply analyse the issue and to define an accurate answer. Since all the factors except the maximisation of Reach refer to the ability of reading consumers minds, the report has confirmed how psychology can greatly support marketing functions and, specifically, making advertising effective (Foxall et Al, 1998). Thats why Market-driven companies, which have developed a deep knowledge of their consumers as a result of large investments in market research, have the concrete possibility to apply these factors in the most effective way possible (Llambin, 2008). APPENDICES As an example, the historical testimonial used by Danish Frisbee Sports Union for the 2012 campaign will be definitely able to catch consumers attention, but it can reasonably arouse perplexity and disgust in a high number of people. Source: http://www.chipshopawards.com/ Full text of the spot: Narrator :  I got a question for you. What does this city know about luxury, hm? What does a town thats been to hell and back know about the finer things in life? Well Ill tell you. More than most. You see,  its the hottest fires that make the hardest steel. Add hard work and conviction. And a know how that runs generations deep in every last one of us. Thats who we are. Thats our story. Now its probably not the one youve been reading in the papers. The one being written by folks who have never even been here. Dont know what were capable of. Because when it comes to luxury,  its as much about where its from as who its for. Now were from America but this isnt New York City, or the Windy City, or Sin City, and were certainly no ones Emerald City. Eminem: This is the motor city   and this is what we do. Written text: The new Chrysler 300 has arrived. Imported from Detroit Source: http://www.youtube.com/watch?feature=player_embeddedv=V0HLIvtJRAI VIP testimonials can provide good advantages: a VIP well known among the target audience can better win consumers attention; it allows to make the advertising message more personal, exploiting the VIPs familiarity with the consumers ; people will associate the appreciated qualities of the VIP to the product (Arens et Al, 2011). Nestlà ¨ chose to set a totally VIP-focused campaign to promote Nespresso brand: George Clooney has being appeared in every adverts of the famous espresso machine, with the aim to take advantages from his style and world-wide popularity. Source of Image: http://www.generation-flux.com/images/Nespresso-site.jpg A great example of how an emotional link can be built by focusing advertising on current events widely enjoyed and cherished by people is represented by the marketing campaigns of PG, created to promote their laundry products Ariel in UK and Tide in USA during the Olympics of London 2012. The compelling references on the athletic competition were present in both the spots: Before the Gold, Silver, and Bronze, its the red, white and blue.At the Olympic Games, its not the color you go home with that matters, its the colors you came in. When colors mean this much, trust them to Ariel (UK)/ Tide (USA). The meaning of the final sentence Proud keeper of Our Countrys Colours was certainly influenced by the images of the athletes shown in the video: for Ariel, a high number of British participants ; for Tide, almost only American players. Sources: http://www.youtube.com/watch?v=DoF9DROHYnU Tide for USA; http://www.youtube.com/watch?v=Jipn-MGg0DA Ariel for UK. A great example of the power of cultural associations can be found in politics. The ex-Italian prime minister Silvio Berlusconi, considered the biggest innovator in the Italian political marketing in a negative or positive way depending on the political conviction (Palmieri, 2012), named his first party Forza Italia (1994), that is the same slogan used by Italian people as an incitement for the national football team. The result was a widespread embarrassment (ibidem) when people not voting for Berlusconi wanted to support the football team, but they had to shout the name of his party: they could not manage not to think about this political association. Cirio is an Italian company founded in 1856 specialized in canned food, especially in tomato paste. (www.cirio.co.uk) Cirio managers werent happy to learn that their testimonial Gerard Depardieu was founded drunk and misbehaving on a plane just two weeks later the advertising campaign was launched. The spot is accessible here: http://www.youtube.com/watch?v=ReGPNs-HfH0 The episode reported: http://www.telegraph.co.uk/news/celebritynews/8706992/Gerard-Depardieu-accused-of-urinating-on-floor-of-plane.html As an example, in the 1970s Coca-Cola was so successful with its jingle Id like to buy the world a Coke that it was then extended and released to become an international chart hit called Id like to Teach the World to Sing (Sutherland, 2008). Oscar Mayer is a brand owned by Kraft Foods. At the end of last century the company held local auditions in search of American children to continue the 30-year tradition of singing the catchy bologna and wiener jingles: they were such known that Oscar Mayer decided to be self-referential in order to best cultivate the relationship with the consumers. Thompson, S. 1997. Promotions: Nostalgia Bolognese, Brandweek, April 14, 1997 Original videos are available here: http://www.youtube.com/watch?v=rmPRHJd3uHI (Bologna); http://www.youtube.com/watch?v=aNddW2xmZp8feature=related (Wieners) The example and the text of the jingle are reported in Sutherland (2008, p 122): nine-six-seven, eleven eleven / phone Pizza Pizza, hey hey hey!

Life at college :: essays research papers

Term Paper   Ã‚  Ã‚  Ã‚  Ã‚  The person with whom I sat and collected my data for my term paper was a woman who works in the Ethnic Studies program in the library here at school. I interviewed her not because she work in Ethnic Studies, but because she, like myself was a member of a Greek-Letter organization. For the rest of the population that does not know, she is in a sorority and I am in a fraternity. Due to the fact that we had such a common ground, certainly there was a number of direction that my paper could have taken, but I focused it on the way it was when she pledged, and the way it is now and moreover why numbers of intakes are decline so rapidly in this part of the country.   Ã‚  Ã‚  Ã‚  Ã‚  The woman I spoke with was a girl, a member of Delta Sigma Theta Sorority, Inc. Delta Sigma Theta, along with eight other fraternities and sororities comprise the National Pan-Hellenic Council. This council is the housing body for these nine historically black Greek-Letter Organizations, more commonly named the â€Å"Noble Nine†. The oldest of these organizations is Alpha Phi Alpha Fraternity, Inc.(1908) and the youngest is the fraternity that I am a member of, Iota Phi Theta Fraternity, Inc.(1963). Lisa’s organization was founded in 1913, just the fifth of these organizations founded, and only the second sorority. As has been evidenced, with certain organizations having more years on others, some prejudices and stereotypes have been created and perpetuated, and this is where we began our discussion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"You guys weren’t even around when I pledged† was one of the first things Lisa said to me in our interview. Although, Lisa did pledge after 1963, Iota Phi Theta Fraternity, Inc., had not yet been an officially inducted in to the NPHC. Although Lisa takes a more pro-active and mature approach to learning about this new organization, there still remain a few that don’t. â€Å"I know about your organization, although they weren’t around when I was in school†, Lisa said. The minority of the Greek population feels as though if you weren’t around when the pledged, then you don’t exist or get recognized. Also the older the organization: the larger the organization. For instance, since Lisa’s sorority was founded an entire fifty years before mine, their membership is significantly higher. Some people from the old school of thought have being enculturated to hold the disposition that an organization’s wort h is directly related to its size.